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Solo marcas potentes, soportadas por propuestas únicas y profundas, contribuyen a modelos de negocio más competitivos que generan mayor valor y un crecimiento sostenible y rentable por encima del mercado.
Debemos integrar los pilares de creación de valor, para generar el mayor impacto de negocio, implantando transformaciones estratégicas que maximicen los activos de marca, con fuerte identidad propia.
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