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El valor está en la visión y la experiencia.
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Antonio Monerris
Brand Empowerment.
A través del conocimiento de los cambios culturales, valores y actitud de los consumidores, ayudo a las marcas a encontrar lo mas genuino que llevan dentro para encontrarse mejor con las personas.
EXPERTO EN STRATEGIC BRAND NARRATIVES
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Desde principios de los años ochenta, ha sido pionero en la introducción de la planificación estratégica de marca y comunicaciones en España.
Fundador de Vinizius / Young & Rubicam Barcelona, agencia de publicidad, y más tarde, de BrainVentures, siempre ha considerado la planificación de la marca, sobre todo como una fuente de resultados de negocio.
Amplia experiencia en Marketing Conceptual y creación de Nuevos Modelos de Negocio, Comunicación y Estrategia de Marcas, Branding, Advanced Research & Consumer Insight – Social Communications, en diferentes sectores, industrias y segmentos de mercado. Enfocado en generar soluciones de negocio, creativas y estratégicas, que inspiran y transforman internamente y externamente a las Empresas con el objetivo de generar mayor valor y competitividad.
Además, colabora como profesor invitado en varias universidades como Elisava / Pompeu Fabra, Universitat Ramon Llull, Universidad Pontificia de Salamanca, Universidad de Navarra, EAE Barcelona, CEDIM / Monterrey, Escola Sert / Col·legi d’Arquitectes de Catalunya ( Postgrado Retail / Arquitectura comercial).
Antonio ha trabajado para las siguientes marcas:
Agbar, Affinity Pet Foods, Altadis, Avecrem, Baileys, Banca Mora de Andorra, BBVA, Bicentury, Boehringer, Borges Mediterranean Brands, Campo Viejo/Pernod Ricard Brands, Campofrio, Casa Tarradellas, Cegasa Solutions, Colacao, Cuervo Tequila , Danone, El Pavo, Grupo SOS, Heineken Group (Cruzcampo, Shandy Cruzcampo), Hornimans, Industrias Marca, Inoxcrom, Isabel -Conservas Garavilla, Koipe, La Caixa, La Piara, La Sirena Congelados, La Voz de Galicia, Lacer, Lanetro, LU, Miquel y Costas Paper Products (cigarette paper), Moet Chandon, Mondragon Corporación (Laguna Aro, If, Caja Laboral), Navidul, Nocilla, Novartis, Pescanova, Pikolin, Puig, Purina, Punto Radio, San Miguel, Schweppes, Smirnoff, Solano, Sos Cuetara, Sunny Beverages, Swatch, Vocento-AB.
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